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“If you had a giant Hershey’s syrup container, people would be running with that thing all the way up the aisle,” Farmer said.
Supermarket sweep contestants free#
In exchange, these companies ended up getting free publicity, which Farmer thinks may have been even more valuable than a paid advertising placement. “Basically, it was anyone that would give us anything,” he said, laughing.Īs the show got more popular, Donnelly said that it became a bit easier to obtain products. (During the shopping component at the end of the show, contestants had the option of picking up one of these items for bonus cash.) He ended up procuring jumbo props of the Jolly Green Giant, the Pillsbury Doughboy and Pepsi cans. Jim Donnelly - who worked as a writer on the show, among other roles - would also reach out to the PR department of every brand he could think of to obtain free products. But it was really money that went primarily back into the store to buy new products and to keep replenishing what was being broken constantly,” Rossi said.
Rossi noted though that they had to be very careful with paid placements because they didn’t want a whole show to revolve around one specific item. Products might have been incorporated in the trivia questions posed to contestants, or featured prominently on end displays near the contestants. Some companies, like Jelly Belly and Colgate-Palmolive, either paid the show to be featured in episodes, or supplied them with free products.
That, predictably, didn’t go very well, and from then on, they used props for perishable items, like the store’s turkeys and giant wedges of cheese. They then purchased many of the products themselves through a now-defunct grocery cooperative called Western Grocers, which supplied independent supermarkets.ĭuring the first season, Rossi and others working behind-the-scenes say that the show used real meat and cheese. Jim Rossi, a producer on the ‘90s and ‘00s versions of “Supermarket Sweep,” said the show worked with a company that helped them plan out the layout of the store like a real market. “In a way, I think that the products were the stars of the show,” said Jerrilyn Farmer, the head writer of the ‘90s show. When everything is a form of product placement, nothing seems out of place. The entire premise revolves around a grocery store, where contestants are surrounded by the items that million-dollar companies are itching for you, the consumer, to buy.īut unlike other instances of product placement on TV, which often seem jarring, the fact that the entire game-verse takes place in a grocery is exactly why it works.
Supermarket sweep contestants series#
While the show originally debuted in 1965, the 1990s version has become the version most vividly imprinted in audience’s minds (thanks in part to host David Ruprecht’s sweater collection, which has developed its own fandom.) Back in July, 15 episodes of the ‘90s series hit Netflix.īehind the veneer of your typical reality show, “Supermarket Sweep” is, essentially, product placement on steroids.
The series - hosted by former “SNL” star and comedian Leslie Jones - airs this Sunday on ABC, making it the fourth iteration of the popular game show. “Supermarket Sweep,” the reality game show where contestants raced frantically around a grocery store trying to buy as many products as they could, is getting a reboot.
Supermarket sweep contestants tv#
SUPERMARKET SWEEP – ABC is bringing back classic TV game show “Supermarket Sweep,” premiering SUNDAY, OCT.
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